Search:

Is your Content being Filtered by Search Engines?

Content syndication is nothing new–newspapers and magazines have been reusing other people’s quality content for a long time. But a few years ago somebody decided that this should be open to anybody who wanted to write, and the web made it possible. Now Article Syndication is a very popular way to establish yourself as an [...]
A Good Keyword Strategy = Higher Quality Traffic

SEO stands for Search Engine Optimization. It is the art and science of making your website both relevant and important in the eyes of the search engines in order to achieve a high ranking in their results. SEO can be complicated, time consuming and expensive. However, despite it’s technical intricacies, there are a [...]
Common SEO Mistakes To Avoid

Many webmasters want to get top search engine rankings. To attain the objective, webmasters spend many efforts in doing link exchange and refine their meta tags and body content, however, they still overlook some issues. Let me explain why you should address these issues. 1. Select Wrong Content Management Software (CMS) Rapid prototyping manufacturer, Star Prototype China, [...]
Link popularity Explained

I am sure you all have heard of the term ‘Link popularity’ when we talk about site ranking by search engine. Do you remember the time back in your high school when some students used to get extra priority and love from their teachers just for being popular? Well, this link popularity is also something [...]
read more about search engine optimization tips at www.setips.com

Home | Sports | Extreme rss feed

digg this digg this   delicious del.icio.us   stumbleupon stumble it

Jet Ski And Sea Doo Story

By: Low Jeremy

Jet Ski and Sea Doo are two brand names that have become generic names for stand-up and sit-down personal water craft (PWC) respectively. But just like any other story, these two have their own stories which are closely related to each other. As you are familiar with the names today, Jet Ski is manufactured by Kawasaki while Sea Doo is manufactured by Bombardier.

Here is the brief story:

During the mid-60’s, Bombardier started a project that would create and market a personal water craft. The company lunched its first sit-down model in 1968 with the name Sea-Doo. During that time, the company already had an established market on the snowmobiles. Here, the name Sea-Doo is an altered version of the Ski-Doo (Bombardier’s brand for snowmobiles). Unfortunately, the company has pooled out the Sea-Doo from the market in 1970 just before the new line of Sea-Doo will be released.

This was because there are several problems on the design for the water craft that could not be answered during that time. Technology was insufficient then and to solve the problem means spending a lot of money and engineering, which Bombardier could not afford since the Ski-Doo was so hot in the market.

Meanwhile, as Bombardier discontinued the Ski-Doo, Kawasaki become very aggressive in developing this personal water craft.

On the early part of the 70’s Clayton Jacobson II, the man who gave a lot of inspiration to the Bombardier in term of design and personal water craft specifications, sold the rights to his patent to Kawasaki. This deal gave birth to the Jet Ski.

The Kawasaki Jet Ski was released with a little promise and gave only several hundred sold units. However, in the 80’s, the Jet Ski sales skyrocketed and sold several thousands. Here, the name “Jet Ski” has become the generic name for stand-up personal water craft.

The Bombardier had responded with the rebirth of the Sea-Doo. It did not intend to capture the market of the Jet Ski. Instead, Sea-Doo created a personal water craft that could be used by anyone (since they thought that the Jet Ski was only for athletic people). Bombardier had created Sea-Doo as a sit-down personal water craft. The design of the second generation of Sea-Doo may not be very different from its predecessor but it has already overcome their original problems.

Today, Sea-Doo and Jet Ski are two major manufacturers of personal water crafts and have eared the name on their own.

Article Source: http://www.articlemirror.com



This content is provided by Low Jeremy. It may be used only in its entirety with all links included. For more information on jetski & other useful information, please visit jetski.articlekeep.com

Rate this Article :    (Not yet Rated)

Powered by Article Dashboard